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FYI: As in high school, maybe investment boils down to that mysterious thing: popularity.
Except in terms of putting money into stocks, it seems to be those eating lunch alone who do best in the end.
“We believe that most of the best-known market premiums and anomalies can be explained by an intuitive and naturally occurring (social or behavioral) phenomenon observed in countless settings: popularity,” write Roger Ibbotson and Thomas Idzorek in a paper recently published in the Journal of Portfolio Management. Regards, Ted http://blogs.reuters.com/james-saft/2014/11/05/a-reverse-popularity-contest/
