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The World’s Best Investment Strategy That Nobody Seems To Like

FYI: Let me show you an investment strategy that has had only four losing years since 1971. Its ugliest drop was in 1981 when it fell just 4.1 percent. In 2008, when stocks dropped about 37 percent, it lost less than 1 percent. This portfolio makes sense. Why? Because, as recorded by Richard H. Thaler, in the Journal of Behavioral Decision Making, we hate investment losses more than we enjoy investment gains
Regards,
Ted
http://assetbuilder.com/andrew_hallam/the_worlds_best_investment_strategy_that_nobody_seems_to_like

Mental Accounting Matters
RICHARD H. THALER
Graduate School of Business, University of Chicago, USA:
http://faculty.chicagobooth.edu/Richard.Thaler/research/pdf/MentalAccounting.pdf

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