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From The New Yorker: "Content and Its Discontents". ... This stock sounds like a hot ride. http://www.newyorker.com/magazine/2014/10/20/content-discontents "Netflix has always provoked hyperbole, with boosters saying that it will change everything and skeptics prophesying its imminent downfall. ... Twice, the stock price has fallen more than sixty per cent in a matter of months—in 2011 and 2012—but, since the start of 2013, it has risen more than three hundred per cent."