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  • bee April 2014
  • msf April 2014
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Vanguard Enters T. Rowe Territory To Pitch Cheap Coffee, Mutual Funds

Comments

  • Now we know Starbucks' profit margin on a lousy cup of coffee (Vanguard's "at cost" cup costing 26c).:-)
  • beebee
    edited April 2014
    Perhaps T. Rowe Price needs to head to Valley Forge, PA with a crabcake truck with the slogan "Why settle for "bread on the table" in retirement when, "for a little more", you can afford crab".

    Also, Fidelity might want to counter with a "Select High Fidelity" truck (music, weed and oreo cookies).
  • Here's Vanguard's schedule. They're by Grand Central Station in NYC through Wednesday.
    https://vanguarding.is/at-cost/desktop

    (Vanguard's page also says: Vanguard clients: Buy one cup of coffee, get one freee. Don't know how they know whether you invest with them when you're at the truck.)
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