If people believed the story, nearly half the float wouldn't be short.
People who've shopped there recently don't believe it in the comments. I went into a Sears store a few months back and the lack of care apparent in the store's upkeep was clearly visible.
The belief that the "Shop Your Way" campaign will save them is delusional and the idea that Sears will somehow be a big player online in an era of Amazon and other such companies is absurd. The theme that Sears is trying is simply an attempt to buy more time.
I learned something new in the comments section: "2 of the most incompetent CEOs that RSH has EVER had came from Sears/Kmart and were devotees/disciples of Eddie Lampert - Julian Day (who was head of Kmart when it came out of bankruptcy) and Jim Gooch. Both, just like Lampert, were $ people who knew and knows NOTHING about retail." If true, that's interesting.
The other issue that concerns me is that I have little confidence that this won't turn into a "Heads I Win, Tails I Win" for Lampert as he financially engineers himself a sweet payday while the company crumbles. I have absolutely no belief that he's looking out for anyone but himself and his hedge fund, as evidenced by the loan he gave the company backed by choice real estate. If I remember correctly, Berkowitz tried to participate in that via JOE (sorry Bruce, JOE is not your Berkshire, never was), but JOE was having none of it.
Lampert was screwed by 2008. If the real estate was the thing, he should have started it in motion the second he got there. Now the end result isn't nearly as certain (and as for the real estate story, while Sears has some "A" real estate, how much of it is "D" and "F") and the company has deteriorated significantly.
And what's with Berkowitz's mixture of buys and sells? If it's so freaking wonderful, why sell a share?
Dec 16, 2014 BERKOWITZ BRUCE R
Beneficial Owner (10% or more)
5,000 Indirect Purchase at $31.18 per share. 1
55,900
Dec 12, 2014 BERKOWITZ BRUCE R
Beneficial Owner (10% or more)
14,600 Indirect Sale at $31.99 per share. 467,054Dec 11, 2014 BERKOWITZ BRUCE R
Beneficial Owner (10% or more)
7,000 Indirect Purchase at $32.04 per share. 224,280
Dec 10, 2014 BERKOWITZ BRUCE R
Beneficial Owner (10% or more)
8,000 Indirect Purchase at $32.31 per share. 2
58,480
Dec 2, 2014 BERKOWITZ BRUCE R
Beneficial Owner (10% or more)
12,700 Indirect Sale at $34.97 per share. 444,119
Dec 1, 2014 BERKOWITZ BRUCE R
Beneficial Owner (10% or more)
26,700 Indirect Sale at $35.65 per share. 951,855